Saturday, June 23, 2012

Microsoft Surface: Tablet or Something Else?

Microsoft has unveiled the designs of its latest innovation - the Microsoft Surface. The new gadget was created with the intention to compete in the ever-expanding tablet marketplace, but there might a problem - is the Surface a tablet, or something else entirely?

Microsoft's promotional trailer for its all new product, Surface.

The Surface Pro model sports some serious features, and is able to do anything a modern desktop can because it will be running Windows 8 Pro with a Quad Intel-Core Processor. It also boosts up to 128 GBs with a 10.6 inch ClearType Full HD screen. This powerful unit will allow you to run traditional apps similar to other tablets, run graphic intensive computer games, and allow you to power through work with the high processing speeds. It already sounds like a dream come true for a tablet, until you see the pricing.

Microsoft is hinting at colorful and customizable
removable keyboards for its new product the Surface.
You can buy a new 16GB Apple iPad for $499, but according to an article by PCWorld.com, the Microsoft Surface Pro's price will be more comparable to that of an ultra book, but without the features. This has some asking, what's the point? Why would Microsoft choose to make a tablet-style device that serves more of an ultra book type purpose? A simple answer: they are trying to innovate and engineer an entirely new platform.

The Microsoft Surface will have the undeniable appeal of convertibility due to the revolutionary removable keyboard feature. With this feature you would be able to use a touch screen tablet-style device, and then when you need to do some serious work you can slap on the keyboard for a full ultra book experience. Although it is smaller and less powerful than an ultra book, the balanced design of the product might justify the tradeoff.

The removable keyboard and built-in kickstand add to
the already stylish and thin design of the Microsoft Surface.
Despite the debate on whether it is truly a tablet, the Microsoft Surface was designed to directly compete with iPad, and plans to do it using creative features. Surprisingly, the Surface will be the first tablet-product to allow you to run multiple apps at one time and on the same viewing screen. It also will have more connect ability than an iPad, sporting more ports than any other tablet in existence. The built-in kickstand is also another desired feature most competing tablets don't have as of right now.

There are more possible downfalls with the Microsoft Surface, however. A major one is that people are already sold on the apps used for the iPad, and so it will be a daunting task for Microsoft to develop a similar sort of fan base that Apple has created. Another big problem is the weight, at 1.5 pounds the Surface will be by far the heaviest tablet in a market that is downsizing with every new model.

Overall, the Microsoft Surface may make big waves in both the tablet and ultra book worlds. The compatibility to change from a tablet to a full-force laptop is a very appealing feature to a growing group of consumers who want to be able to consume all their technology on one platform. The release date for the Surface is not yet set, but expect to see it on shelves sometime this fall. 

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